I don’t stop at ‘looks good online’. I care about what happens after the click: where someone lands, what they understand and how easy the next step feels. That’s why I bring structure, content, design and development to the same table.
I have experience using AI tools to support ideas, content and digital workflows. I see them as tools that serve people: I check outputs, recognise their limits and retain human oversight. For me, innovation means expanding possibilities without losing sight of privacy, rights and the impact on people.
Social Dev is my personal profile. With CBF E-Social and Appusher, I bring this approach to websites, apps, software and digital services. I work mainly remotely: the location changes, the attention to the project doesn’t.

